Gold From Day One

Coke Came Up With A Bottle To Help Freshmen Make Friends On The First Day Of School

The company created a plastic bottle with a cap that can only be twisted open by another cap.

They set up a cooler full of the bottles on the first day at a Colombian university, “a day when talks and interactions are reduced to zero.” In the video, students are seen grabbing cokes and forming friendships with a single twist.


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